Darren Kingman is the Founder of Root Digital, an agency specializing in Digital PR, Content and SEO based in London. His work is multi-award winning for both Content and Search, and now oversees all agency projects for clients across countries including the US, UK and Canada whilst launching resources like the popular Guide to Digital PR.
Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it.
Newsjacking is adding value to an existing popular conversation online.
The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line Read more
There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). However, I want to pose a question many people may not be asking themselves Read more