Darren Kingman is the founder of Root Digital and experienced SEO expert who's managed multi-award winning full-service global accounts for some of the world's largest businesses and start-ups alike. He specializes in both content and technical consulting, with notable successes coming from link building and digital PR campaigns, gaining thousands of relevant links and placements. He now consults as a freelancer full-time.

Newsjacking – An SEOs approach to improving rankings

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Newsjacking is adding value to an existing popular conversation online. The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line Read more

Do You Need To Build Links? Here’s A Framework To Find Out.

There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). However, I want to pose a question many people may not be asking themselves Read more