I originally planned to separate this year's top posts into three categories: PR, SEO, and Content Marketing. However, after checking Google Analytics, I realized that all of our top posts are about the places where PR, SEO, and Content Marketing intersect. In case you missed any of them, or because Read more

Today, we’re excited to announce three new BuzzStream features: email signatures, unsubscribe options, and advanced metrics filtering. Target the Right Websites for Your Campaign Being able to quickly segment a set of influencers or publishers based on their authority is one of the keys to successful Read more

We recently hosted a webinar with the super talented Joel Klettke of Business Casual Copywriting. If you missed out on the webinar, check out the video recording and recap of 8 Easy Steps to Writing Kick-Ass Landing Page Copy!       Step 1: Research What will you learn? Read more

We're really excited to announce that Joel Klettke of Business Casual Copywriting, one of our favorite writers in the industry, will be joining us for a webinar on How to Write Kick-Ass Landing Page Copy. The webinar is Wednesday, October 29th at 1:00 EST/10:00 PST. What You'll Learn The Read more

Moz recently released a new section of Open Site Explorer to help people find link building opportunities. There are three sections: Reclaim Links - finds pages on your site that have 3XX, 4XX, and 5XX errors Unlinked Mentions - leverages Fresh Web Explorer to find other sites that have mentioned Read more

Sending cold pitches is easy and can work well if you have really big news or a really big brand. For the rest of us, cold pitches mean a lot of time spent researching and writing only to achieve limited results. That’s why before allocating outreach campaign resources to cold pitches, you should Read more

The world of content promotion changes extremely rapidly. By keeping up on the day-to-day changes, you’ll not only be able to advise your clients and colleagues more effectively, but you’ll be able to jump on new opportunities before the competition knows they exist. Here are some of our favorite Read more

Each of your projects is unique. Some require a custom workflow. Others require a custom set of fields to track. One-size-fits-all solutions simply don't work if you're trying to do content promotion and product reviews and journalist outreach all at once. That's why we've added the ability to create Read more

We've talked before about best practices for pitching journalists and bloggers when you have news to share, but what should you do when your goal is partnering with a blogger to promote a product or brand? I reached out to a few lifestyle bloggers to see what they had to say about pitches, priorities, Read more

Update: The video and slide deck from this webinar can be viewed at https://www.buzzstream.com/blog/how-to-pitch-for-pr.html Kelsey Libert and the Frac.tl team surveyed more than 500 editors, bloggers, and journalists at major news publications and sites about what makes a perfect pitch. On Wednesday, Read more