Surena Chande
Surena Chande is a Freelance Journalist and Content Writer, and has written for publications including OK!, Harper's Bazaar Arabia, BBC Good Food and Cosmopolitan. She was formerly a Digital PR Manager and has conceived campaigns and landed links for clients such as ASICS, Babylon Health, GoCompare, Tide, BuzzBingo and more. She enjoys writing about a range of topics, as well as consulting small businesses and not-for-profit organisations on Digital PR strategy. While she currently lives in London, Surena previously lived in Dubai where she worked as a print and online journalist for a range of lifestyle and b2b publications.
Pitches can make or break a PR campaign. It’s as simple as that. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage.
As a magazine journalist, I received up to Read more