Surena Chande is a Freelance Journalist and Content Writer, and has written for publications including OK!, Harper's Bazaar Arabia, BBC Good Food and Cosmopolitan. She was formerly a Digital PR Manager and has conceived campaigns and landed links for clients such as ASICS, Babylon Health, GoCompare, Tide, BuzzBingo and more. She enjoys writing about a range of topics, as well as consulting small businesses and not-for-profit organisations on Digital PR strategy. While she currently lives in London, Surena previously lived in Dubai where she worked as a print and online journalist for a range of lifestyle and b2b publications.

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

I was clueless about the world of Digital PR and what it entailed - until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. However, Read more
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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, they can completely transform the success of your campaigns and add value to the quality of work that is being produced.

During my three years in the industry, I worked with a range of Read more

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How To Write A Pitch For Digital PR In 2021: A Complete Guide

Pitches can make or break a PR campaign. It’s as simple as that. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage.

As a magazine journalist, I received up to Read more

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