News publications account for 14% of AI citations in the study. Citations from news publications primarily come from decision-making prompts. (18%) True news content beats out affiliate-driven news content in AI citations. Syndication (6%) and newswires (0.21%) deliver minimal AI visibility. Read more

Nearly two-thirds of Americans rarely or never get news from AI. Roughly one-third of adults under 45 have used AI to explain a complex news topic at least once. Just 5% of Americans trust AI news summaries more than traditional news outlets. Over two-thirds of AI news users report encountering Read more

There is an updated version of this study conducted in September, 2026. Most Americans do not rely on AI for news, with roughly 60% saying they never or rarely get news from AI. AI has not replaced traditional news habits, as user behavior is shifting more toward social. 71.7% of Americans Read more

OpenAI partners broadly, but partnerships don’t guarantee ChatGPT citations. Google uses very little licensed news data for LLM training beyond Associated Press. Perplexity signs the most publishers, and gets blocked the most. Microsoft’s deals mainly support Copilot. Meta mixes licensed Read more

79% of top news sites block AI training bots via robots.txt. Google-Extended is the least blocked among training bots. 71% of sites also block AI retrieval bots. PerplexityBot, used for indexing, is blocked by 67%. Only 14% of publishers block all AI bots, while 18% don’t block any. Read more

AI Mode finds valid journalist emails only ~44% of the time, with ~69% of those verified as deliverable. AI's email guesses based on pattern matching are often incorrect due to journalist turnover and media brand ownership. AI Mode pulls from public sources like PDFs, social posts, and websites, Read more

Reddit and Wikipedia dominate ChatGPT visibility across nearly all major datasets analyzed. Forbes, TechRadar, and Business Insider consistently appear, suggesting strong domain authority and topical relevance. OpenAI data partnerships don’t guarantee increased visibility in ChatGPT outputs. Read more