Should you pitch an editor for a tech publication the same way you’d pitch a publisher in the food vertical? Absolutely not. Pitches for education columns ought to look different than those for automotive features, too. You see where we’re going with this: your outreach strategy and pitching approach Read more

The world of content promotion changes extremely rapidly. By keeping up on the day-to-day changes, you’ll not only be able to advise your clients and colleagues more effectively, but you’ll be able to jump on new opportunities before the competition knows they exist. Here are some of our favorite Read more

Today’s guest post comes from BuzzStream customer Adrienne Erin. Adrienne is a writer and online PR specialist at WebpageFX.  Have you ever heard the expression “work smarter, not harder?” It sounds like one of those things your dad might tell you during an awkward heart-to-heart. However, Read more

How did that last outreach campaign or template perform? It’s easy to find out; just check response rates or count up all of the links you earned. But smart marketers want to dig deeper: What sort of outreach is working best for the company, overall? What are the best practices when doing content Read more

Finding great opportunities - particularly in verticals you aren't deeply familiar with - is one of the most difficult and time consuming parts of content promotion and link building process.  Enter BuzzSumo - a new tool that makes this process a little easier. It's a great fit for BuzzStream users, Read more

As content marketing continues to become increasingly popular, more and more Internet Marketing companies and In-house teams will be attempting to execute successful campaigns. Unfortunately, if done incorrectly, these campaigns can easily fall flat. What follows is a guide to common errors and pitfalls Read more

  Data is the new content. Don’t believe me?  The most popular political journalist in the United States is writing computer models, not spending time with campaigns. And that’s just one example.  Using data to tell an interesting story is one of the most compelling ways to drive Read more

One of the most frustrating parts about link development is low success & response rates. While this has many causes – including poor prospecting methods, low quality sites, bad timing, and more – it is often due to poor outreach email construction. Most people don’t send persuasive emails. Read more