It takes roughly 12 hours for link builders and digital PRs to get a response from outreach. Getting links or press mentions doesn’t happen overnight. Crafting a persuasive pitch, building a targeted list, and sending emails at just the right time to ensure they see and open them is a process. But Read more

Recently, I’ve heard a prominent digital PR team saying they send over 5K emails per campaign to get great results. Digital PR campaigns are rarely relevant to thousands of journalists, so this number gave me pause. The industry calls this the “spray and pray” technique. If you send out enough Read more

To be a quality PR, finding the correct journalist to target is a significant piece of the puzzle. But, even when you find the perfect fit, the new hunt begins: finding their correct email address. One of the most common ways is to use email address finder software. A quick Google search will help Read more

AI is driving SEOs crazy. With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers Read more

Tracking what’s genuinely going on in any growing industry can be challenging. And as you’ll see, digital PR is building interest fast. Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry. Like our link building statistics, these should guide Read more

I've updated this post to reflect all publisher partnerships with AI companies as of April 23, 2025. OpenAI and Microsoft have been busy. Getting featured on AI results like ChatGPT is still a mystery. I have been hypothesizing about how employing more digital PR will increase the likelihood of getting Read more

With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you Read more

With all the conversations around HARO/Connectively closing, PRs can still use #journorequests on social media as a reliable alternative to HARO. However, as I started gathering the data for this post, I realized that media request hashtags on X aren’t as international as I thought. In this analysis, Read more

Last week, Ryan Law of Ahrefs published the Best Booststrapped Backlink Builders in 2024. It's a fantastic analysis of the sites on a "bootstrap" budget that built the most referring domains in the past year. But questions came up as I started looking at the list. How did the sites get their links? Read more

Link building has undergone a lot these days. One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise. Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from Read more