Digital PR is growing fast, with search interest rising sharply since 2021 and most practitioners saying it’s becoming more important in the age of AI. Getting media coverage remains the biggest challenge, but digital PR is becoming easier to sell to clients and stakeholders. Data-led content Read more

April 23, 2025 Update: I've updated this post to reflect all publisher partnerships with AI companies as of April 23, 2025. OpenAI and Microsoft have been busy. LLMs used by OpenAI and Google are heavily curated datasets. Ziff Davis’ study shows that heavily curated datasets contain a higher Read more

Note: We've updated our report - see the 2026 edition! With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals Read more

76 #journorequests come in per day, making it the most common media request hashtag 78.5% of #journorequests are UK-based, compared to 11.6% in the US Entertainment is the most popular category of UK #journorequest With all the conversations around HARO/Connectively closing, PRs can still Read more

Promotion (this includes link exchange, purchased links, and organic mentions.) was the most common way sites gained links over the past year. Promotion also stands out as the most penalized strategy, with 12 sites. 28 sites appeared to get hit by the Link Spam Update. 13 sites were hit Read more

Interest in link building is at an all-time high Digital PR interest is also at an all-time high Backlinks and DR are less correlated with appearing in AI Overviews than brand mentions Digital PR is rated the most effective link building tactic 65% of users still click on traditional Read more

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Some of the ones we hear most often Read more