If your pay-per-click (PPC) advertising budget is tight, you might want to look into bidding on exact match keywords. These keywords help you reach users searching for specific keywords or their very close matches. Going for exact match keywords can give you a better ROI on your ad budget by giving you Read more

Editor's note: We have a new version of this post for 2024. Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Despite my heart being firmly in the world of link building, I understood why. It was the classic process with SEOs - we find a technique that works very well Read more

You researched the right websites, the right contacts, wrote an exciting e-mail and now you're waiting for a story to pick up. This is the moment where a lot of us get anxious because the outcome is out of our control. Some journalists will get in touch right away, some will open your emails over and Read more

Video can elevate your digital marketing presence. So far, so obvious. But beyond the fact that we're visual beings, you'd be surprised just how many ways you can leverage video to enhance your marketing efforts. Videos build an emotional connection. They get stuck in your audience's head, leading Read more

There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). However, I want to pose a question many people may not be asking themselves Read more

Great outreach starts with a great list. Indeed, you can have the most excellent content and writers who can craft fantastic personalized emails. However, if you get your list wrong, none of that will matter and you will be wasting your time. Getting to that right list involves two processes: Read more

The Internet is flooded with articles covering every topic related to email deliverability. Many of these are quite valuable, but for marketing outreach professionals, the problem with this information is two-fold: Most of these articles are focused on traditional email marketing, rather than Read more

Ladies and gentleman, let me introduce you to BuzzStream co-founder Paul May. Whether you’re familiar with our company or not, you should expect to be hearing his name everywhere soon. With a diversity of expertise rivalling many of the Renaissance masters, Paul is a real life Most Interesting Read more

It is a broad and common refrain you have probably heard before: link building is dead. This kind of reasoning is based upon what the writer means by link building. The term “link building” implies that something can be constructed, such as a house. Brick by brick. That in itself is true, since you’re Read more

PR, content, and marketing pros are all aware of guest posting as a valuable audience-building strategy. The challenge? You have limited time and resources, and you have to make tradeoffs between building your own blog and making contributions to partner sites. As much as you want to do both, you feel Read more